For purposes of the content analysis, sex ended up being understood to be any depiction of sex

For purposes of the content analysis, sex ended up being understood to be any depiction of sex

Not all the material which was taped had been coded. As our focus ended up being on scripted development, we excluded day-to-day news broadcasts, game shows, sports shows and activities, and paid development, in addition to all kinds of commercials along with other promotions ( e.g., teasers for system programs). Although music videos had been taped, they certainly were coded and analyzed individually because of the unique faculties and they are maybe perhaps not reported right right here. The analyses offered in this paper, nonetheless, do are the video that is nonmusic from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, indicates that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eliminated through the test.

The sample that is final the 2001 2002 period contains 1,276 unique system episodes, whereas the last test for the 2002 2003 season included 1,439 unique program episodes. The test for the second content analysis had been notably bigger than the very first 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence towards the sampling plan, extra taping had been needed when, for instance, brand brand new programs joined the autumn lineup following the start of year to replace for cancelled programs or if the time and time slot for a string ended up being changed.


The codebook for the bigger research had been based considerably from the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted when it comes to Kaiser Family Foundation. We created extra things, including those on same intercourse behavior that is intimate sexual talk regarding nonheterosexuals. Contrary to Kunkel and peers, who utilized the scene given that unit that is primary of, our content analyses involved coding for intimate content in 2 minute periods of program time. Because scenes vary significantly in total and, therefore, try not to offer a continuing device of measure to make evaluations across programs, we utilized a typical coding product centered on time. Coding news development in designated time periods has been utilized often by other scientists conducting content analyses across different system genres including films, soap operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse was understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or sexual intercourse. To be conservative and prevent overcoding content that is sexual messages about intercourse were differentiated from nonsexual communications regarding relationship and relationships, that have been perhaps perhaps maybe not coded. For instance, a declaration such as “i enjoy my boyfriend” would not be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

exact Same intercourse intimate behavior

Every 2 moment interval that were coded as containing one or more variety of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, along with other intimate behavior 2 had been additionally evaluated when it comes to existence of exact exact exact same sex behavior that is sexual. Because of this product, coders utilized a yes/no response format to point whether some of the sexual behavior depicted into the period happened between two different people regarding the exact same intercourse.

Speak about nonheterosexual issues that are sexual

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Each 2 interval that is minute was indeed coded as containing a minumum of one example of talk through the intimate talk groups utilized in the primary coding task ( e.g., remarks about own/others’ intimate actions or passions, speak about sexual activity which has had currently occurred, speak about sex crimes) had been additionally coded for whether some of the intimate talk pertaining to nonheterosexuals. With this product, coders once once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or issues of nonheterosexual individuals. Most frequently, such commentary linked to gays and lesbians, although sometimes these were related to bisexuals.